Rail Engineer magazine is “written by railway engineers for railway engineers”. So, by definition, it contains technical articles.
That said, one of the strengths of Rail Engineer is its readability. Unlike its competitors, the magazine can be read from cover to cover by its readers. This is due to several important features:
- A consistent ‘house’ style which allows readers to turn the page from one article to the next without a jarring change;
- Content that is technical enough to satisfy engineer readers, but is at the same time accessible to all types of engineer (including readers from other disciplines);
- Articles which can be appreciated by non-engineers as the magazine is also read by procurement specialists, PR and marketing executives, recruiters and senior management with financial and legal backgrounds;
- An objective stance which means that even articles discussing one particular company’s product or service are written from a third-party standpoint and are not too overtly commercial.
To maintain this overall style, every article received is edited to a greater or lesser extent. The following ‘rules’ are usually applied, although there can always be exceptions when a particular article requires them. It is good that every writer’s own personality is able to shine through, otherwise the articles just become a featureless mass.