At the time of year when days are shortest, nights longest, and when Network Rail carries out its most extensive work over the Christmas shutdown, leading manufacturer and supplier of temporary lighting Morris Site Machinery has been undergoing an intensive period of targeted investment into research and development. This has borne fruit with the company’s innovative and diverse lighting range and energised UK and overseas sales strategies, led and delivered by a dedicated and driven team.
As a result, this year’s lighting season has seen an 83 per cent year-to-date rise in sales as customers have placed orders earlier than usual for the SMC range of reliable mobile lighting towers, with their industry leading reputation for quality and endurance along with impressive sustainability credentials.
The business has also been boosted by the success of trusted brands Denyo generators and ArcGen welders in 2018, recording a 277 per cent increase in Denyo sales so far this year and with ArcGen sales up 241 per cent on last year. Overall sales across the business are up 41 per cent on the year before.
Established brand
Morris Site Machinery CEO Chris Morris is obviously pleased. He explained: “We’ve worked hard and continued to invest in the business over the past few years, adopting a tenacious strategic approach to achieve this position. It is therefore encouraging to see the increased sales recorded so far this year and a buoyant pipeline in front of us.
“I believe our current position is due to a combination of factors and investment in product development has seen us bring to market our most comprehensive lighting tower range to date. Having the right machines underpinned by the SMC credentials has secured increased appeal within the industries we serve. We have an established brand that is trusted and proven in the market, a tenacious team behind it with market-leading expertise in design, manufacturing and sales.
“In addition to our focus on leading the UK market, we continue our international drive to extend and strengthen our overseas footprint. Our focus is to be ahead of the curve in providing next generation lighting products – and as the first to market with a UK solar tower over 5 years ago, we have a track record to support this strategy.”
